26 November, 2018

Ghana: Guinness Ghana reintroduces its ABC Golden Lager Beer in Ghana

Guinness Ghana Breweries Limited (GGBL) has re-introduced its long-standing beer brand ABC Golden Lager Beer, onto the Ghanaian market to suit the needs and demands of its customers, the GhanaWeb reported on November 23.

The beer, which was officially unveiled on Saturday, November 23 at Jamestown in Accra, has a refreshing and satisfying taste with nutrients for its consumers.

ABC Golden Lager Beer comes in different packages, with the 300 millilitre costing GH¢2.50 and the 625 millilitre selling at GH¢4.00.

The beer was first introduced 45 years ago onto the Ghanaian market and the new brand was to enrich the celebration of joy and reflect the resolute optimism of the everyday Ghanaian, the company said.

Nana Boakye-Yiadom, the Corporate Communications Manager of GGBL, speaking at a media launch on November 23, said the company used 51 per cent locally sourced raw materials for all its products, however, ABC Golden Lager Beer had 70 per cent content of locally sourced raw materials.

He said by using 70 per cent of local raw materials for the beer, they expected to contribute to the sustainable development of farmers in the country and general economic growth.

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